Naama Rupe Krsna Avatara

Hare Krishna dear devotees,
Please accept my humble obeisances. All glories to Srila Prabhupada and Srila Gurudev.

I was going through a lecture by Srila Prabhupada on October 3rd 1972 in Los Angeles. I wanted to share an with you all an emphatic point made by His Divine Grace makes in that lecture:

"So this sankirtana movement, Hare Krsna movement, is also incarnation of Krsna. Nāma-rūpe avatāra. Krsna can become incarnation in sound form also. Not even a physical form. Physical form also there; everything is there. But especially this age, Krsna is incarnated in His name. The name of Krsna is not different from Krsna. So nāma-rūpe kṛṣṇa-avatāra. So Krsna is already there. The whole world is now demonic,  anti-God now. So the incarnation has already come. Those who will take shelter of this incarnation of Krsna's name, they will be never annihilated. Take it for granted. Yes. So incarnation. Krsna's name and Krsna, no difference. That is omnipotency. Omnipotency. Omnipotency means everything is Krsna's energy. So the same potency in the energy and the energetic. This is omnipotency. God is omnipotent; He can give you protection when you take shelter of His name. Because His name is non-different from Him. Abhinnatvān nāma-nāminoḥ. Nāma-kṛṣṇa. Nāma cintāmaṇiḥ kṛṣṇaś, pūrṇaḥ  śuddho nitya-mukto ’bhinnatvān nāma-nāminoḥ. Don't think this Krsna's name is less efficient than Krsna. No. Purna. As Krsna is perfect, similarly, this name is also perfect. Pūrṇaḥ śuddhaḥ. As Krsna is pure, without any material contamination, apāpa-viddham, no, nothing sin, sinful can affect him... You have read it in the Isopanishad. Just like sunshine. Infection cannot infect sunshine. Some disease can infect you, me, because we are less potential. But it cannot infect the sum. Rather, the sunshine will sterilize the infection. So anything infectious, anything sinful, cannot infect Krsna. Rather sinful activities in touch with Krsna will become purified. This is the process."

Srila Prabhupada's words are so enlightening and purifying. They are simple and straight-forward statements, but they are impregnated with unlimited purity.These words of His Divine Grace are so encouraging that the quality of our chanting of the holy names can increase in leaps and bounds just by listening to him.

Thank you very much.
Yours in service of Srila Prabhupada and Srila Gurudev,
Kalacakra Krsna das.